Wednesday, June 18, 2008
Dedication, that's what you need

Firefox 3 has broken (OK. set) the record for most downloaded, erm, download in history.

Fair play I say. Despite the claims of 'hype' I think it's a great example of my newly-discovered-but-very-appropriate-in-lots-of-PR-discussions analogy, the lighthouse effect*.

*Shine brightly enough and people will flock to you.