Sunday, January 04, 2009
Sony video channel continues to amaze

Sony's YouTube channel is an unbelievable and slightly worrying shrine to how not to make corporate videos. I'm a big fan of Sony - but they really need to stick to making good quality TVs and solid consoles instead of trying to be hip and 'social'. In this case, it's just going make them look old and embarrassing, like your mate's parents when they dance at a wedding.

Exhibit A: Mylo video makes skateboarding look less fun than maths

Exhibit B: 'Behind the scenes' interview unveils Sony's secret weapons

Exhibit C: Anti-packaging skit makes us yearn for a clamshell comeback

Watching these makes me feel like I've slipped into a parallel universe. What are they thinking? Am I being unfair?