Wednesday, August 12, 2009
Nightclubbing with Facebook, Google (and Twitter)

There has been a flurry of announcements from our favourite web 2.0 (haven't said that in a while so felt the need for emphasis) companies this week.

Some have been significant, others may be just a tactic to divert the media's attention their way.

But whatever the reason, it's created a wonderful battle. Imagine the world's press is a group of attractive ladies on a night out in Reading* while the companies are blokes vying for their attention, and you get a nice feeling of the kind of preening and strutting that's been going on.

One. Facebook buys Friendfeed, which is suggested by many to herald another all-out assault on Twitter's simple and real-time interface.

Two. About four hours later, Google 'leaks' details of Google Caffeine, a super fast, super accurate version of its search platform that will one day become the new Google.

Three. About six hours later, Facebook 'accidentally' rolls out Facebook Lite, a new version of Facebook that'll make it super fast, simpler and lighter on processing power.

Four. Around about the same time, Facebook tweaks its code to work better with external applications. You know, like the one you use for Twitter.

The 916 articles currently registering as related to these topics on Google News all mention Twitter. According to the reports, Facebook and Google want to be like Twitter, fearing its speed, simplicity and ability to provide real-time search results.

So what has Twitter done in the last 24 hours?

Twitter's the good looking bloke sitting at the bar, doing nothing, who the ladies are staring at.

* Don't knock it until you've tried it.