Wednesday, September 02, 2009
Apple vs. Samsung - the launch videos

Video content is important when new gadgets are launched. People want to see the technology in action, and there's nothing like rifling through YouTube for unboxing videos and demos to get you excited about a new toy. (Oh, that's only me? Ahem.)

These two original manufacturer videos showcasing their flagship mobile phones are great examples of how to get it wonderfully right, and how to get it desperately wrong. Admittedly, the Samsung phone was late to market and copied a lot of the Apple design, features and branding. But is there really any excuse for creating something so awful? Mind you, if I was looking for something with terrible screen lag, I'd opt for the Jet...

Ladies and gentlemen, I give you Daniel, his Jet, his desk, and his three mysterious apples.

And Nelson, with his iPhone and, well, nothing else.