Tuesday, November 10, 2009
Modern Warfare meets the modern media

Game In what has been described as the biggest computer game launch of all time, Call of Duty: Modern Warfare 2 launched at midnight to a fanfare of glitz, glamour and beautiful people.

Predicting 3m sales across the UK, Activision rolled out the marketing big guns, including sending tanks into London's Leicester Square manned by legions of chiselled warriors for a showbiz party hosted by Vernon Kay and featuring Dizzee Rascal and a camouflage carpet (instead of a red one). They even managed to get an MP to complain. This was surely a fantastic end to a slick and well-executed media assault.

But BBC News reminds us all that this is just a computer game, and not a Hollywood blockbuster, with its choice of photo to accompany the news story on its mobile site.