Monday, November 30, 2009
Sun reader vs Apple consumer

My own stereotypical view of a reader of The Sun doesn't match with my view of someone who consumes a lot of Apple products.

Unless I'm very, very wrong, there are two reasons why The Sun might've chosen to parody Apple in its video celebrating its 40th anniversary.

1. It's looking to extend its reach into a new demographic.
2. It's taking the piss.

Which one is it?