Wednesday, December 23, 2009
What’ll be behind the big buzz of 2010?

“But everyone is posting their lists of what’ll be big in 2010,” I’d hear you cry if I was listening.

1. HYPERBLOGGING



Automatically sharing content across your social networks, sites and feeds will be the new way of publishing. LinkedIn talks to Twitter, Posterous has been reborn and more things talk to your Facebook account that you know. 2010 will see us turn into personal content networks.

2. MEASURING STUFF



Brands are still OK with digital campaigns that aren’t measured. But next year marketing professionals are going to have show some skills in measurement. You may tweet 100 times are day but does anyone read them and buy your stuff?

3. DIGITAL HIJACKING



If Ann Summers can hijack Google searches for ‘British Airways’ with cheeky ads for sex toys then you can too. Fast-moving communications strategies that match with online trending topics – some which only last hours – are going to be the in thing next year.

4. CONTENT ANARCHY



The iPod Nano has a video camera. Flips and Vados are cheap, easy-to-use and ubiquitous. Netbooks toting more power than your work PC are on the shelves for less that £250. Fuelled by interconnected platforms (see #1) we’re tooled up to give other people their 15 seconds of fame.

5. THE BACKLASH



‘Social media’ will become a hackneyed term. ‘Social media gurus’ will be outed as relentless puff peddlars, absorbed in building their own personal brands with no real knowledge of how influence really works. When digital is everything you do, you don’t need specialists...