Friday, December 18, 2009
Working out who will be UK Christmas number one (using Twitter)

Here is the Twendz (the Waggener Edstrom Twitter sentiment analyser) results screen for 'Rage Against The Machine'. You'll notice the current breakdown of sentiment is 24% positive, 67% neutral and 9% negative.

And here is the same snapshot for 'X Factor'. This shows a much more even split - with 29% positive, 30% neutral and 41% negative tweets.

X Factor really polarises opinion, while Rage Against The Machine seems to be avoiding too much harshness. But what does it all mean?

I'll tell you what it means - that you need to tweet more nice things about RATM. (Now do what I tell you.)

Rage Against The Machine FTW!