Wednesday, January 13, 2010
What makes emos and Avatar do a Wii?

According to the print edition of today's Metro - a story under the rather lovely headline 'Are you feeling blue?' and taking up all of page 3) - Avatar's utopian fantasy world is so perfect it's making people hate the real one.

"On the fan forum... a topic thread entitled 'Ways to cope with the depression of the dream of Pandora being intangible' has received more than 1,000 posts," says the piece.

This is a standard press trick when faced with something that seems to tick so many boxes for greatness that it deserves to be taken down a peg or two.

Is it new? Yes.

Is it popular? Yes.

Does it contain a positive social message? Yes.

Hmm. This won't sell papers.

Have any of the cast or production crew been arrested? Well, no.

So it makes you want to kill yourself then? Er, sure!

The same happened Nintendo's Wii. Then the 'sinister teen craze' of being an emo. Now it's Avatar. Wasn't branding it racist and offensive enough?