Monday, July 26, 2010
Which way will the BT family vote go?

I've been out of the country for a week, so apologies for only just spotting (on The Media Blog) that BT has opened up the outcome of its next 'family' ad to a viewer vote. Yes, we get to decide whether Jane is pregnant or not...

While it's great to see the mix of TV, social and web being used, is the content strong enough to get a big reaction to the campaign? At the moment you can't see the voting numbers but I'd be interested in the stats and how they match to broadband takeup.

And I had no idea this was the UK's longest running TV ad campaign!