Wednesday, January 05, 2011
The 300dpi test is still valid

I remember learning this on my first day as a journalist (February 2, 1998). Love how Nick Booth underlines how relevant the little things still are when it comes to being a good PR person.

Amplify’d from

Pretend to be a journalist, and phone the agency up and ask if they can send you a picture. A good PR will know that a picture for a print publication needs to be in high resolution, at least 300 dots per inch, in Jpeg format and preferably a portrait shot.