Friday, January 14, 2011
Going down... ABC releases newspaper circulation figures for 2010

The Guardian has published today's ABC report on national newspaper circulation. Every title is down in 2010 over 2009, with The Times reporting the biggest drop in circulation of 14.01%. and the FT the smallest drop with 2.67%.

It's worth noting that this covers the printed editions only, so if you want a true picture of the popularity of certain news outlets (and their iPad apps), a better report would take factors such as online traffic and downloads into account.

But the results certainly show how consumption of daily news media is shifting. When's the last time you bought a paper (made of actual paper, with actual money)?

(Picture courtesy of a_whisper_of_unremitting_demand)