I really, really don't know anything about sport. My most feared question is "what football team do you support", because I end up spluttering and blushing and blurting out that I'm normal-and-not-weird-or-anything-but-I-really-don't-like-football-but-actually-quite-enjoy-watching-the-world-cup-and-that-I-quite-like-David-Beckham.
(Actually, I'm not scared of that question any more because @eba told me to say "QPR", as people don't tend to ask you any questions. But I digress.)
What I do know about is viral marketing. And the New York Knicks are doing some great stuff.
The star of most of their work appears to be Landry Fields, who has taken to the format like a duck to water... Go Landry! Go Knicks!