Tuesday, April 19, 2011
The Foo Fighters arrive in someone's garage

The BlackBerry-sponsored 'Foo Fighers Garage Tour' is a genius piece of viral advertising for the mobile phone manufacturer *and* the band.

It's got every single viral element covered - an unexpected event, celebrities behind-the-scenes, and - most importantly - people are freely allowed to video the whole thing and stick it on YouTube. Wonderful.