It's been a week (or two) for wonderful digital advertising, where we've been treated to a host of ideas that you see and immediately wish you'd had them yourself.
Take the agency that's just opened its first 'catvertising' spinoff, for example (prompting one of my clients to say she wished she worked with them - I was only slightly offended). Or the FedEx ad where a goose inexplicably sends a hockey stick to a puppy via a giant domino run.
But I particularly loved this digital billboard from sports cobbler ASICS, inviting you to run against Olympic marathon runner Ryan Hall. And lose, obvs.