Wednesday, June 26, 2013
Trendy women: Did Nestle need PR people at their water launch?

To launch its new water brand, aimed at becoming a "bottled water accessory" for women who are "on the trendy side", Nestle did this:

While there is nothing inherently wrong with that positioning, or the idea of an event with dancing holograms and water cannons it strikes me that, had there been someone near this launch with a least one foot in the real-world, it would've been done differently.

(And may not have received coverage like this. And this.)

But then maybe they used lots of insight and I'm just in the wrong demographic.