Monday, July 08, 2013
Something something tennis something #sponsoredtweet


The country was exploding in rapture. Britain was enjoying its second golden summer of sport. Pub gardens and living rooms across the land basked in 30-degree heat. David Cameron, Posh Spice and Bradleycoorardbutler Bradger were locked together in a long, passionate embrace, crying at the magnitude of what they had just witnessed.

In the distance you could hear the scream of Lewis Hamilton's engine as he skidded across the line, sideways and waving a Union Jack, in the top five again. We, as a nation, were being awesome at sport again.

Which is why Andy Murray's tweets are so disappointing. During yesterday's thrilling rollercoaster of sport, three out of four of his tweets during the hours surrounding the game were drab, pre-approved marketing text from Adidas.


I, like many people I'm sure, tuned into his Twitter account to see what he was thinking. Call me cynical, but I'm finding it hard to believe that the first thing that popped into his head after becoming the first British player to win Wimbledon the men's final since the 1930s (and the first to British player man to win in shorts) was '#hitthewinner'.