Friday, August 02, 2013
Hated marketing cliche 2: "Stakeholder"


Where did the word 'stakeholder' come from? Why do we use it to mean 'people'?

From now on, ignore anyone that uses the word 'stakeholder' unless they're a lawyer discussing a third party who temporarily holds money or property while its owner is still being determined, or if they use it after the word 'corporate', or before the word 'theory' or 'analysis'.

Unless they're talking about Buffy, obvs.