Friday, August 16, 2013
The ultimate PR buzzword? Buzz off!

"Hey Jon , we want a social media campaign."
"OK, what do want the outcome to be? What are you trying to achieve?"
"What for?"
"Erm, to create buzz!"
"Yes, but where do you want them to go? What are you asking people to do?"
"Buzz about us."
"Let me put it this way: What do you want to measure? Clicks? Leads?"